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Top 10 Restaurant Engages with Diners Online

After spending five years with a simple “we're here and we're legit” website Bouquet Restaurant & Wine Bar – chosen as one of the top 10 restaurants in Cincinnati by Cincinnati Magazine – felt it was time for their website to grow in much the same way as their restaurant. Having worked with us on the development of their original website, Bouquet reached out to us with a simple task: “create something cool that keeps people on the site for a long time.”

With nearly one third of their site traffic originating from mobile or tablet devices, we knew that the new site needed to be responsive in order to engage with users more effectively. Creating different views for desktop, tablet and mobile devices we sought to simplify and improve the overall user experience.

Solutions

  • Development of the site within a CMS to allow for easier/faster updating
  • Creation of responsive website to improve mobile accessibility
  • Integrattion of customized OpenTable reservation widget into the homepage for easier access
  • Development of interactive wine menu to allow for two-tiered sorting of varietals
  • Incorporation of touch enabled image galleries

Results

  • 25% increase in overall online reservations
  • 233% increase in mobile reservations
Non-profit uses the web to build international following

The Cure Starts Now is a Cincinnati based non-profit dedicated to finding a homerun cure for cancer trough funding research for pediatric brain cancer. After massive national exposure from their book Notes Left Behind, The Cure Starts Now turned to Bent to re-evaluate its image and enhance to the brand to play in the same space as a national pink movement and a cancer surviving cyclist with a will to take on the disease.

Solutions:

  • Overhaul brand identity and website redesign
  • Spotlight the volume of events at a local, national and global level
  • Constant focus on getting people involved

Results:

  • Increased website traffic due to optimized structure and content
  • Converting passive visitors to active volunteers
  • Grow and donor base and increase donations for cancer research
Trade Association Moves Paper Application Process Online

On March 3rd, 1988 IEC of Greater Cincinnati received a national charter from the IEC national trade association and began operations. Today, IEC of Greater Cincinnati is a strong and active chapter with 31 contractor members employing more than 900 field workers and 34 industry associate members.

Ultimately, IEC handles programs that help introduce its member contractors with available, qualified apprenticeships. To be listed as a qualified apprentice, each person must undergo a lengthy application process and examination.

Solutions:

  • Digitized the existing paper-based application, converting it into a multi-step online process
  • Developed an online experience questionnaire that automatically grades the applicant and judges if they're qualified for apprenticeship
  • Developed a privatized portal where IEC can search/manage applicants and share them with their associate members

Results:

  • Overall better collaboration between IEC, applicants and associate members
  • Countless amount of hours saved through digital record locating, storing, and automatic grading
Printer uses app to consolidate signage for top 5 fast food chain

A local signage shop found themselves to be the primary printer and distributor for one of the largest fast food chains in the world. Due to high demand, they began struggling to keep track of orders and continually had to update their consumer stores about the latest promotional materials. The requested that a Point of Sales application be developed to take the ordering process online and speed up fulfillment.

Solutions:

  • Implemented tools to manage their consumer retail stores and setup logins for each
  • Developed a custom AJAX-driven e-commerce store for ordering standard and promotional marketing signage
  • Tapped into their existing workflow for order fulfillment

Results:

  • "Point and Click" signage ordering is now available for over 4800 stores nationwide
Grave Site Visitors Connect to the Past with Mobile Devices

Lifetime Lookback™ was looking to create a unique platform to allow individuals to easily build an online Tribute Page that captured the essence of a loved one’s life. The page could be accessed through a mobile device via a QR encoded Tribute Tag affixed to the grave marker.

Solutions

  • Generation of unique URL and assciated QR code for each Tribute Page
  • Creation of Tribute Tag affixed with URL and QR code that is submitted in a print-ready format to a third-party printing service
  • Development of customizable, content managed Tribute Pages
  • Development of mobile accessible/responsive Tribute Pages
  • Setup of administration tools that allow for discount code creation
  • Development of e-commerce site with custom PayPal integration
  • Design of marketing website as well as branded marketing materials
Hospital Oncology Group Extends its Global Reach

Created in 2011 by a group of physicians and researchers and managed by the Cincinnati Children’s Hospital Medical Center, the International DIPG Registry seeks to collect information about specific types of pediatric cancer patients and their tumors in order to help researchers develop better treatments. To provide a sense of legitimacy to their program and increase their global reach, the DIPG Registry contacted Bent to help create a brand identity as well as a multi-lingual website for the group.

As the registry focuses on pediatric brain cancers, we wanted to work with a color palette that, while professional, had childlike qualities. We also wanted to create a brand mark with similarities to cancer awareness ribbons to emphasize the primary focus of the registry.

Solutions

  • Creation of logo mark and brand colors
  • Development of a website within the Wordpress Content Management System
  • Integration of language plug-in to allow for simple translation and multi-lingual publishing of website content
Tourism Board Improves Online Engagement with Travelers

CincinnatiUSA.com is the primary travel and tourism website for the Greater Cincinnati Area. While the website was built to house thousands of pages through a pre-existing content management system the organization of material, overall design, and lack of integration of hotel booking software was causing opportunities for user abandonment on the website.

Solution:

Bent was commissioned by Enquirer Media to partner on the planning and redesign of the website. Bent’s solutions included:

  • Optimized design to match offline branding 
  • New information architecture 
  • The introduction of faceted-search to allow users to quickly find relevant experiences, while eliminating clicks and page loading time 
  • The creation of condensed pages by prioritizing and restructuring information, multimedia assets, and conversions

Results:

  • Modern design look and the introduction of branding assets (colors and visual styles)
  • Reorganization of content and taxonomy based on user goals 
  • Streamlined user experience based on user conversions
  • Increased reservations made through the site
National Association Improves Member and Program Management Online

The Music Teachers National Association (MTNA), headquarted in downtown Cincinnati, is a professional organization with over 22,000 members. MTNA manages its membership, programs, and events primarily through the Web. In 2011 they were relying on a site built in the DotNetNuke Content Management System that posed the following challenges:

  • Limited flexibility in page layouts 
  • Tedious and time consuming updates, at times requiring staff to edit the HTML 
  • Lack of structure allowing the organization to feature time sensitive material or initiatives 
  • Outdated design (though being extremely conservative, they did not want to push the limits on design) 
  • Lack of ability to preview changes before publishing content

Solution:

After a four-week discovery process and definition of user objectives (both for users and admins) Bent recommended:

  • Deployment of the Umbraco Content Management System 
  • Total restructuring of site content and page hierarchy 
  • Dynamic tools to highlight timely organization initiatives 
  • Evolution of the conservative design

Results:

  • Distribution of admin access to allow multiple users to easily update content with minimal training 
  • Decrease the number of work hours required for site updates 
  • Streamlined user experience based on user-types and goals 
  • Flexibility for ongoing technology enhancements and integrations within the website
Monkey program connects cancer patients with their classrooms

Aquired by The Cure Starts Now in 2011, Monkey in my Chair is a program for pre-school and elementary aged children who are away from school because of a cancer diagnosis. Through the program, each child is provided with a "monkey kit" which includes a big stuffed monkey that takes their place in school when they are unable to be there.

In addition to each "Monkey Kit," each child will be given online access to Monkey Message. Monkey Message is an online component that allows the sharing of pictures and documents to ensure the line of communication stays open between the patient and the classroom. Included in the Monkey Message portal are regular educational activities for the classroom and patients to do that help to foster interaction of students while incorporating key educational tools.

Solutions:

  • Developed a robust admin interface to manage students, classrooms, and ongoing messages
  • Developed an easy to use portal allowing student patients and their classrooms to exchange messages and photos

Results:

  • To date, this program has connected over 400 student patients with their classrooms
  • Over 1200 Monkey Messages have been sent, including over 400 attachments
Med centers collaborate through web services

Through a collaborative research grant provided by the Robert Wood Johnson Foundation, Vanderbilt University was one of several universities and professional organizations tasked with developing experimental Personal Health Applications (PHA's). Vanderbilt's PHA involved a teddy-like bear (dubbed "Medi Teddy") which encapsulated a mobile input device that would remind pediatric patients to take their medicine and recorded doing so. The application also enabled users to lookup/assign medications and share that data via Web Services to all other universities under the grant.

Solutions:

  • Developed middleware technology for the Web Services, allowing the universitys' PHA's to easily share patient data
  • Designed and developed the entire front and back-end application for Vanderbilt
  • Integrated with Micromedex and RxNav to query medication information

Results:

  • The completed prototype for Vanderbilt allowed them to beat out several competitors for the Phase 2 grant